WHAT THE F*#K IS GOING ON?
Stripped back, our main goal has always been to make product that we – and in turn, wakeboarding – can be proud of. Product that’s not just worthy of the sport we love, but product that the riders are proud to wear.
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WEAR A VEST YA WALLY
We don’t need to tell you to wear a vest. You’re alive, so you’ve been wearing one so far obviously. Continue that progress champ by taking at look at these high price low quality stylish pieces of vest arse.
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FAMILY
From the very beginning the rider's connected with follow have been the heart and sole of the brand.
Yeah, we could say 'By the riders, for the riders.' but that's toothless these days.
Plus truly, a company run by the riders doesn't make sense. I mean they'd be too busy riding.
So instead, we say 'Run by normal people, for the riders.'


3.0 LAYERING COLLECTION
You ever notice that people use the term 'these days' a lot lately? Like 'these days, it's important to keep yourself healthy'. Was it not important 15 years ago? So when we say 'These days, It's important to keep warm.' I guess what we really mean is, 'These days, we can keep you warm'.
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